Training & Enablement

In a Sales Training or Sales Enablement role, you ensure each professional has the knowledge, skills, processes and tools to perform their role and meet their targets.


This requires stakeholder analysis, positioning as a trusted advisor to Sales and HR, testing and training staff online and in class, or partnering with suppliers for training, coaching and technology. 


Your role is especially important where the completion of courses and microcredentials earns a formal qualification as part of a sales academy or national curriculum.


Some sales enablement teams choose to bring in brand-name training partners, and let them run courses. Others get certified to run those courses in-house. Or your team might have a background in pedagogy and design, and so write and deliver all your own material.


Whatever level of internal capability you enjoy today, SalesLabs can show how it compares to industry best practices, offer impartial analysis, and add new ideas to your toolkit. Like helping you enable digital AI sales agents to augment your human sales force.


Our approach has helped our clients create and win more than $50bn in new sales. What goals can we help you with?

Resources for training & enablement

The challenges unique to your role

Read our short blog on the challenges we're helping L&D, sales training and enablement leaders solve in more than 40 countries. Any exploratory discussion is confidential and completely obligation-free. It's always a delight to network with others in this role, and perhaps something we discuss will help you build deeper credibility and add value to your internal clients. Lets see!

Do you know who your best salespeople really are?

After we observed, recorded and analyzed over a million minutes of face-to-face sales conversations, video demos and phone calls with live customers, we cracked the code on which skills matter most at each stage of the sale, and how to improve them. Now you can improve the SalesDNA of everyone on the team. You'll love this science-based approach to skills development!

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All your salespeople on the same page

Are each of your products & services sold the same way, at the same speed, in different cultures, or do they each follow a different roadmap? We build visual sales playbooks based on what your top sellers do. These show the steps to follow, what sales aides to use, what skills to apply in-sequence, what milestones to hit, how long each step should take, and how to measure success. Now all your salespeople can learn how it's done by the best, and rise to the challenge.

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