The Company we keep

We invented the first science-based Sales Laboratory to experiment with people, process and psychology, and unlock better ways of achieving enterprise sales growth. We cater to all B2B sales development needs. We offer traditional keynote speakers for sales kick-offs and conferences, and skills and sales methodology training workshops. We lead large-scale Sales Transformation projects for investors and Boards that want to optimize newly acquired or merged entities. We boost companies that have stalled and are no longer achieving their targets.


Using observation, analytics and coaching, we always dramatically improve the skills and yield of salespeople and managers. Our Artificial Intelligence services are being designed to help managers see around corners; to automate feedback and coaching to salespeople; and to help executives clone their best customer-facing talent and deploy digital sellers that reason and talk like human counterparts . . . but better.


With such diversity in the projects we take on, our practitioners have been fortunate to work with clients determined to break new ground. This has allowed SalesLabs put our research to the test, and reinvent how sales effectiveness is delivered. Below is a selection of clients where our team has rolled up their sleeves, pitched in, and made a difference. How grateful we are for their visionary leaders, and new friends we are yet to meet.

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