Executives & Investors

Maybe you're a venture capitalist or angel investor injecting cash into a private business. You'll be putting people onto the Board to ensure the leadership team optimize the operation and achieve maximum profit.


If you're an executive in a publicly listed company, you must deliver on specific fiduciary responsibilities of a Company Director, to assure the health of the business and produce positive returns for shareholders.


Or maybe you're an executive in a private business you started, grew up in or later joined, and now need a strategy and tactics to drive stability and profit. To improve profit your options are to cut cost or to lift sales.


Reducing cost to add profit is the go-to approach for most. When you trim opex and defer capex, it's simple to forecast tangible gains. Every accountant will sign-off on this approach.


But lifting sales to boost profit is a discipline few executives or investors are truly fluent in. Universities don't teach it, and there are no accounting standards for it.


Although the connection between healthy sales metrics and a healthy balance sheet is clear, an absence of familiarity with the processes of B2B selling cause some leaders to believe sales growth will be too difficult, take too long, cost too much and carry too much risk.


So they focus on cost cutting instead of value creation. But why use one lever to drive profit when you can use two?


For 30 years we have led the field in enterprise sales research, design and deployment. We've turned the B2B sales function into a science, and can show you what exactly buttons to press and which levers to pull to unlock incremental then exponential growth in your company.


We believe no executive should settle for less when you can have it all. And we believe every shareholder has a right to know the Boards of companies they invest in run sales compliance audits as well as financial audits as part of their governance process. We provide these safeguards.

Resources for executives

The challenges unique to your role

Read our short blog on the challenges we help company executives deal with. If it strikes a chord, look at the services we provide and decide if now is the right time to talk about accelerating your growth. We've helped companies in 50 countries achieve multi-billion dollar results. 

An exploratory discussion is obligation free. 

Do you know why you're not growing faster?

When you've analyzed as many companies as we have, you see trends. Common blind spots and gaps. Remedies that help and those that don't. We also know that what works for one business doesn't work for all. Our Sales Forensics health check asks all the right questions, to provide the right insights, to drive profitable change. This is a key part of every company's financial governance.

See more

Can your business grow by design? Sure it can.

After start-up, each company follows a variable runway to reach a unique point in time: a growth inflection point. This is where you can achieve hypergrowth and dominate your industry. But you need to do the right things at the right time. We have the blueprint for this, and will show serious qualified players how to engineer billion dollar growth.

Learn more
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