Executives & Investors
Maybe you're a venture capitalist or angel investor injecting cash into a private business. You'll be putting people onto the Board to ensure the leadership team optimize the operation and achieve maximum profit.
If you're an executive in a publicly listed company, you must deliver on specific fiduciary responsibilities of a Company Director, to assure the health of the business and produce positive returns for shareholders.
Or maybe you're an executive in a private business you started, grew up in or later joined, and now need a strategy and tactics to drive stability and profit. To improve profit your options are to cut cost or to lift sales.
Reducing cost to add profit is the go-to approach for most. When you trim opex and defer capex, it's simple to forecast tangible gains. Every accountant will sign-off on this approach.
But lifting sales to boost profit is a discipline few executives or investors are truly fluent in. Universities don't teach it, and there are no accounting standards for it.
Although the connection between healthy sales metrics and a healthy balance sheet is clear, an absence of familiarity with the processes of B2B selling cause some leaders to believe sales growth will be too difficult, take too long, cost too much and carry too much risk.
So they focus on cost cutting instead of value creation. But why use one lever to drive profit when you can use two?
For 30 years we have led the field in enterprise sales research, design and deployment. We've turned the B2B sales function into a science, and can show you what exactly buttons to press and which levers to pull to unlock incremental then exponential growth in your company.
We believe no executive should settle for less when you can have it all. And we believe every shareholder has a right to know the Boards of companies they invest in run sales compliance audits as well as financial audits as part of their governance process. We provide these safeguards.